pricing strategy

Best 18 Pricing Strategies (7 pricing factors)

What is pricing strategy in marketing?  Pricing strategy in marketing refers to the method a company uses to determine the price of its products or services. It’s an…


Break-even point: formula, what, types & benefits

What is the break-even point?  The break-even point is the point at which a company’s revenue is equal to its expenses and there is no longer a loss…

Key account manager

Key account management- Complete Guide

What is Key account management (KAM)? Key account management (KAM) is a business strategy that focuses resources on building and maintaining strong relationships with many strategically important customers….

What is Branding? - Why is Branding important?

What is Branding? -Why is Branding important?

What Is Branding?   Branding is the process of generating a distinct brand and image for a product or service in the minds of consumers through continuous advertising campaigns….

Business model canvas invented Alexander Osterwalder

Create a Business Model Canvas- Business plan

What is a business model canvas?  A business model canvas is a graphical depiction of a company model that highlights all major strategic elements. In other words, it…