
Best 18 Pricing Strategies (7 pricing factors)
What is pricing strategy in marketing? Pricing strategy in marketing refers to the method a company uses to determine the price of its products or services. It’s an…

Break-even point: formula, what, types & benefits
What is the break-even point? The break-even point is the point at which a company’s revenue is equal to its expenses and there is no longer a loss…

Key account management- Complete Guide
What is Key account management (KAM)? Key account management (KAM) is a business strategy that focuses resources on building and maintaining strong relationships with many strategically important customers….

What is Branding? -Why is Branding important?
What Is Branding? Branding is the process of generating a distinct brand and image for a product or service in the minds of consumers through continuous advertising campaigns….

Create a Business Model Canvas- Business plan
What is a business model canvas? A business model canvas is a graphical depiction of a company model that highlights all major strategic elements. In other words, it…