pricing strategy

Best 18 Pricing Strategies (7 pricing factors)

What is pricing strategy in marketing?  Pricing strategy in marketing refers to the method a company uses to determine the price of its products or services. It’s an…

Key account manager

Key account management- Complete Guide

What is Key account management (KAM)? Key account management (KAM) is a business strategy that focuses resources on building and maintaining strong relationships with many strategically important customers….

Business model canvas invented Alexander Osterwalder

Create a Business Model Canvas- Business plan

What is a business model canvas?  A business model canvas is a graphical depiction of a company model that highlights all major strategic elements. In other words, it…